What do I want to do with my business?
if I would do People often ask me and sketchnotes of events, and my website still offers that as an Qualifying questions. •Topic о 。 Date • Location option. The money is okay, $ How do they see sketchnotes fitting into their event? ' Oct 25, 2013. Ref. process Ethwait Help Wanted E-mail (Pat) I sketchnote Length of event, budget (for referring, too) • Audience size, distribution plans P Have they considered others? Why me? Possible "yes"es, Easy "no"s • Client sells me on idea If I'm going to be there anyway or I really want to • Good. D info that would b Low commitment (publication/ SKETCHNOTE FOR promotion afterwards) and it validates the business 0=0 == Charge a premium for I help good ideas spread I help people Communicate more effectively Visually $175-200 More relationships, Wider reach→ inspire more people? commitments: per content hour? Test hypothesis: Can people connect & work with other sketchnoters? •PWYW collections? OTHERS Stats . ° Private event or small-scale audience leven if executives) Topic I'm less. interested in SKETCH FOR MYSELF Press pass- like Q thing? Explore More focus in terms of topics and techniques Working on my own Stuff helps me grow lot more a "passive" income/scalable? Takes advantage of the opportunity space. More efficient use of my time (less travel, marketing, billing, coordination, etc.) I can build. relationships with other Sketchnoters through referrals Y: Great! Improve referral process for efficiency, update website Look into the difficulties prospective clients faced. Train or assist other sketchnoters.